I’ve been in my head lately and have thought a lot about decisions and deciding. Jonah Leher has a new book out called ‘How We Decide’ that I think is really interesting:
Jonah Lehrer is pathologically indecisive.
“I found myself spending literally a half an hour, 30 minutes, in the cereal aisle of the supermarket, trying to choose between boxes of Cheerios,” he says. “That’s when I realized I had a problem.”
The struggle over cereal led Lehrer to contemplate much bigger questions — like what was actually happening in his head as he stood in the cereal aisle, and how much of that was rational versus emotional.
Finally, he decided to write a book about it. In How We Decide, Lehrer explores the science of how we make decisions and what we can do to make those decisions better.
Oh and also, Leher looks like he drinks Pabst–just like I do.
